Unlocking future tourism growth in Tasmania’s Heartlands

We are thrilled to have been appointed in partnership with Nova Economics and Nature Consumer Insights to identify and develop new and iconic initiatives that create tourism growth in Tasmania’s Heartlands.

This wild and beautiful part of Tasmania has traditionally attracted a lower number of visitors than other areas in the state. Developing iconic experiences that draw visitors is about deeply connecting with what makes that place unique and special – to both locals and visitors. Taking time to understand the broader experience of the place and people is central to ensuring the success of any product developed in the region.

We very much look forward to sinking our teeth into this project with the community and operators and finding something incredible to support what is already happening in the region.