ATDW Enhancement Project

Data might not be everyone’s cup of tea but we love it. This project came to us through an Austrade grant administered by Tourism Tasmania and delivered through the RTOs in Tasmania.

The purpose was to imrpove both the quality and quantity of listings in the Australian Tourism Data Warehouse (ATDW). The ATDW is an incredible tool for tourism operators who can list for free and automatically be fed to tourism websites (such as Discover Tasmania and Tourism Australia), our printed brochure Travelways, and many other channels.

Our team audited the quality of existing listings through a series of criteria to connect with operators and invite them to upgrade. At the same time, connected with operators who were yet to enjoy the benefit of listing on ATDW through finding them in other channels and inviting them to list. We found more than 200 new buisnesses to conenct with and are happy to have supported the Tasmanian Tourism industry.